10 Jun '11, 2pm

Mattel vows to stop using paper from accused clear-cutter following Greenpeace campaign - and Barbie video

10 Jun 2011: Mattel Vows to Stop Using Paper from Accused Asian Clear-Cutter Toymaker Mattel Inc. says it will stop using packaging from a Singapore-based company accused of clear-cutting swaths of Indonesian rainforest. Mattel’s action follows a campaign by Greenpeace that targeted, among other products, the packaging used in Mattel’s popular Barbie doll. While Mattel said it does not typically dictate where its suppliers obtain their materials, the company said it has now “directed” packaging suppliers to stop using pulp from Sinar Mas/APP, one of the world’s largest palm oil and paper companies, until Mattel is able to investigate allegations of illegal deforestation. “Additionally, we have asked our packaging suppliers to clarify how they are addressing the broader issue in their own supply chains,” the company said in a statement. Greenpeace has accused Mattel — as we...

Full article: http://e360.yale.edu/digest/mattel_vows_to_stop_using_pap...

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