29 Aug '16, 10am

How sustainability leaders deal with bullies

Part Two of a three-part series. Read Part One here . I cut my teeth on sustainability pressure in the late 1980s, when McDonald’s for the first time was attacked and vilified — at the time, over packaging and waste. Remember the polystyrene foam clamshell ? It wasn’t a fun time. Can you imagine us at McDonald’s seething over a Ronald McToxic magazine cover? Kids globally were writing us letters and sending their foam containers to our headquarters. Society thought we were running out of landfill space, and we were the culprits. Panic set in. McDonald’s was the lightning rod. We felt sorry for ourselves. Sound familiar? So, what’s the best way to deal with this kind of pressure, bullying and shaming campaigns? Sit back and take it? Hide? Play defense? No. What I learned back has laid with me like concrete ever since: Make NGOs your best friends. Pick a credible partner, as...

Full article: https://www.greenbiz.com/article/how-sustainability-leade...

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