10 Jun '11, 12pm

McDonald's, Sodexo Clinch Deals on Sustainable Seafood

The sustainable seafood movement landed two big catches this week with an eco-labeling commitment from McDonald 's for Filet-o-Fish sold in Europe and a pledge from foodservices giant Sodexo to promote the Marine Stewardship Council 's standards for seafood in worldwide operations. The companies and the Marine Stewardship Council announced the developments in connection with World Oceans Day, which was observed on Wednesday. Starting in October, the wrappers for McDonald's Filet-O-Fish sandwiches and fish fingers (which are like fish sticks) that are sold in Europe will bear the blue seal of the Marine Stewardship Council. The label signals that the whitefish used for the menu items came from only fisheries that have received the council's sustainability certification , which speaks to how the areas are managed and how the fish that comes from them are reared or caught. In...

Full article: http://www.greenbiz.com/news/2011/06/10/mcdonalds-sodexo-...

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McDonald's, Sodexo clinch deals on sustainable ...

greenbiz.com 10 Jun '11, 12pm

The sustainable seafood movement landed two big catches this week with an eco-labeling commitment from McDonald 's for Fil...

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