10 Jun '11, 9am

Is One-way Corporate Responsibility Reporting Dead?

The session on the demise of one-way CR reporting featured execs from two global pharmaceutical companies – Abbott and Merck – who discussed the evolving model of corporate communications, use of social media, and stakeholder engagement as they contribute to corporate responsibility communications. Not surprisingly, both speakers acknowledged that they are continually rethinking the way they get their CR message out and how they interact with stakeholders. While “one-way” reporting was never really defined, both speakers generally equated it with linear communication and print reports as opposed to non-linear, online reports.

Full article: http://www.triplepundit.com/2011/06/one-way-csr-reporting...

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