09 Jun '11, 8pm

5 tips for using #socialmedia in #csr communications #sustainability

With sustainability reporting season in high gear, more company leaders are thinking about how social media plays into their overall reporting communications strategy. Social media can be a powerful tool for stakeholder engagement. It can broaden your reach, help source new ideas from the margins, and create a real-time, continuous feedback loop. And it’s not just about Twitter and Facebook. From the interactive and online-only SAP Sustainability Report to Coke’s LivePostively.com , companies today are using a broad range of social media channels . According to a recent study of Fortune 200 company executives, 72 percent said they have used social media to communicate with consumers about their CSR efforts . Yet precisely because of the real-time feedback and speed at which online situations can escalate (think Greenpeace’s viral campaign against Nestlé ), social media can...

Full article: http://www.bsr.org/en/our-insights/blog-view/five-tips-fo...

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