Levi's Quietly Announces Climate Change Strategy - Triple Pundit: Levi's Quietly Announces Climate Change

Levi’s Quietly Announces Climate Change Strategy

Levi's Quietly Announces Climate Change Strategy - Triple Pundit: Levi's Quietly Announces Climate Change

When an iconic figure makes a bold statement, conventional wisdom suggests that the statement is meant to be heard. Lady Gaga didn’t don a meat dress to the 2010 MTV music awards because it was high fashion, just as Iran isn’t necessarily enriching uranium to advance their stock in nuclear energy. So earlier this month, when Levi Strauss & Company (LS&CO) released their 2012 Climate Change Strategy (view announcement or download the PDF ), it seems counter-intuitive that so little media fanfare accompanied the launch. (Ed. note: except, of course, on TriplePundit .) Shouldn’t Chip Bergh, LS&CO’s CEO, be out seeking airtime with Good Morning America and the talk show circuit for recognition? The unfortunate reality is that climate change remains such a high voltage issue for people that addressing it as a corporation can no longer be effectively marketed as a benefit to con...

Full article: http://www.triplepundit.com/2012/10/levis-climate-change-...

Tweets

@camorrow » 14 Nov '12, 2am
(whisper) Nice work! @Levis Quietly Announces Climate Change Strategy [link]
@UlrikaModeer » 27 Oct '12, 4pm
Bra brallor #klimat [link]
@MagnusWalan » 27 Oct '12, 3pm
RT @Mattias_S: Great, another company caring for our climate! MT @climatehawk1: Levi’s Quietly Announces #Climate Change Strategy [link]
@Mattias_S » 27 Oct '12, 2pm
Great, another company caring for our climate! MT @climatehawk1: Levi’s Quietly Announces #Climate Change Strategy [link]
@climatehawk1 » 27 Oct '12, 9am
Levi’s Quietly Announces #Climate Change Strategy [link] #globalwarming #voteclimate #eco #environment
@productionglue » 26 Oct '12, 8pm
Cool to see @levi make #Greenstrides throughout their company [link] #ecomarketing
@charleskriel » 25 Oct '12, 10pm
Levi's - After The Flood... [link]
@SKauwe » 25 Oct '12, 8pm
Favorites! RT @kyastudio: @LEVIS makes a bold move in a subtle way #ClimateChange @triplepundit [link] Congrats from...
@GreenbizStartup » 25 Oct '12, 5am
#Levi’s Quietly Announces #ClimateChange Strategy [link] RT @amitjain310
@kyastudio » 24 Oct '12, 10pm
@LEVIS makes a bold move in a subtle way #ClimateChange @Triplepundit [link] Congrats from @KYAstudio
@Bethdoane » 24 Oct '12, 4pm
RT @ChristopherNFox: Levi Strauss & Co. Has New #Climate Change Strategy [link] - Levi's is a member of @CeresNews & @BICEPNews
@ChristopherNFox » 24 Oct '12, 4pm
Levi Strauss & Co. Has New #Climate Change Strategy [link] - Levi's is a member of @CeresNews & @BICEPNews
@tbl_newton » 24 Oct '12, 4pm
Makes sense: Levi’s Quietly Announces Climate Change Strategy [link]
@SustainLandDev » 24 Oct '12, 3pm
Levi's Announces Climate Change Strategy - [link] The Reason They Did It Quietly - [link]
@UNORCID » 24 Oct '12, 8am
#Levi Strauss & Company announces its #climatechange strategy albeit quietly: [link]
@VisionaryValues » 23 Oct '12, 9pm
RT @CarbonImpact: RT @LeonKaye: @LEVIS Quietly Announces Climate Change Strategy [link] #CSR #climate #sustainability
@CarbonImpact » 23 Oct '12, 8pm
RT @LeonKaye: @LEVIS Quietly Announces Climate Change Strategy [link] #CSR #climate #sustainability
@future500 » 23 Oct '12, 6pm
Levi’s Quietly Announces Climate Change Strategy [link] #energy #climate #csr
@ClientEarth » 23 Oct '12, 1pm
RT @roseclientearth: Levi’s quietly unveils climate strategy - is corporate greening losing its sex appeal? [link]
@RoseClientEarth » 23 Oct '12, 9am
Levi’s unveils Climate Strategy without fanfare - is corporate greening losing its sex appeal? [link]
@MichaelEMann » 22 Oct '12, 5pm
RT @ClimateComms: Levi’s Quietly Announces Climate Change Strategy [link]
@affectingchange » 22 Oct '12, 4pm
RT @practicallygrn: Who's heard of @LEVIS' climate change strategy? Because it sounds pretty great. [link] Thanks for sharing @ClimateCounts
@dbortree » 22 Oct '12, 3pm
What does this mean for #PR? Levi’s Quietly Announces Climate Change Strategy [link] #sustainability #csr
@practicallygrn » 22 Oct '12, 3pm
Who's heard of @LEVIS' climate change strategy? Because it sounds pretty great. [link] Thanks for sharing @ClimateCounts
@scotiancarbon » 22 Oct '12, 1pm
Levis launches strong #climatechange strategy. Motivated by corporate drivers rather than optics. [link] #greenbiz #economics
@SustainBTH » 22 Oct '12, 1pm
Levi’s Quietly Announces Climate Change Strategy [link] on @triplepundit via @FabianPattberg ^mv
@ClimateCounts » 22 Oct '12, 12pm
RT @mbellamente: @Levis Quietly Announces #Climate Change Strategy [link] #election2012 #grnbz #global warming
@mbellamente » 22 Oct '12, 12pm
@Levis Quietly Announces #Climate Change Strategy [link] #CSR #sustainability #GOP
@ecolibris » 22 Oct '12, 12pm
Why Levi’s Announces Climate Change Strategy So Quietly? [link]
@Mike4Sustain » 22 Oct '12, 12pm
Why did #LeviStrauss' #climatechange strategy launch go unnoticed? [link] #ESG #Sustainability
@FabianPattberg » 22 Oct '12, 11am
Reading: Levi’s Quietly Announces Climate Change Strategy [link] #csr
@ejfclimate » 22 Oct '12, 11am
RT @EnvironmentaNew Levi's Announces Climate Change Strategy - Triple Pundit [link] #gogreen #reduceyourimpact
@RichardGEarl » 22 Oct '12, 10am
Levi’s Quietly Announces Climate Change Strategy [link] @RichardGEarl
@FEEDInc » 22 Oct '12, 9am
RT @CLIMATECHANGE8: Levi's Quietly Announces Climate Change Strategy - Triple Pundit [link]
@TheTrendIsBlue » 22 Oct '12, 9am
@LeviStraussCo Quietly Announces #ClimateChange Strategy [link]
@Watch_LadyGaga » 22 Oct '12, 9am
Levi’s Quietly Announces Climate Change Strategy [link] via @newspin
@NewGreenStuff » 22 Oct '12, 9am
Breaking: Levi's Quietly Announces Climate Change Strategy - Triple Pundit [link]
@carbonfinance » 22 Oct '12, 9am
Levi's Quietly Announces Climate Change Strategy - Triple Pundit: Triple PunditLevi's Quietly Announces Climate ... [link]
@Yaw_Bizzle » 22 Oct '12, 9am
RT @ActualScience24: Levi's Quietly Announces Climate Change Strategy - Triple Pundit [link]
@Alysett738 » 22 Oct '12, 9am
Levi's Quietly Announces Climate Change Strategy - Triple Pundit: Levi's Quietly Announces Climate Change Strate... [link]
@GP_Global » 22 Oct '12, 9am
RT @greeneconpost: Levi’s Quietly Announces Climate Change Strategy [link] #sustainability #csr
@randytyrrell » 22 Oct '12, 9am
Levi’s Quietly Announces Climate Change Strategy: Climate change remains such a high voltage issue for people th... [link]
@greeneconpost » 22 Oct '12, 9am
Levi’s Quietly Announces Climate Change Strategy [link] #sustainability #csr
@NoahsZoo » 22 Oct '12, 9am
Levi's Quietly Announces Climate Change Strategy - Triple Pundit: Levi's Quietly Announces Climate Change Strate... [link]
@CarbonCareAsia » 22 Oct '12, 9am
Levi's Quietly Announces Climate Change Strategy - Triple Pundit: Levi's Quietly Announces Climate Change Strate... [link]
@TaxesPay » 22 Oct '12, 9am
Levi's Quietly Announces Climate Change Strategy - Triple Pundit: Levi's Quietly Announces Climate Change Strate... [link]
@MyGreenMBA » 22 Oct '12, 9am
Levi’s Quietly Announces Climate Change Strategy: Climate change remains such a high voltage issue for people th... [link]