09 Jun '11, 10am

Google, Apple, Honda, Yahoo! and More Benefit from Green Halo

Google, Apple, Honda, Yahoo! and More Benefit from Green Halo

Sixty-six of 100 leading global brands enjoy a reputation for sustainability that outshines their performance, while other firms scarcely receive the recognition they deserve, a study published this week shows. Google, Apple, Honda, Yahoo!, Visa and the insurance company Zurich were among the 17 companies whose perceived performance in environmental, social and governance matters outstrips their actual performance as gauged by consulting firm Brandlogic and CRD Analytics in research results released Tuesday at the Sustainable Brands Conference in Monterey, Calif. In contrast, financial service company UBS of Switzerland and Citi were found to be strong ESG performers, but you'd never know that based on perceptions of the brands, according to the "Sustainability Leadership Report: Measuring Perception vs. Reality." Other companies whose reps didn't reflect the extent of the...

Full article: http://www.greenbiz.com/news/2011/06/09/google-apple-hond...

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