19 Oct '12, 1am

If You’re Neighbor Has Solar Panels, You’re More Likely To Go Solar (Solar Power Is Contagious)

If You’re Neighbor Has Solar Panels, You’re More Likely To Go Solar (Solar Power Is Contagious)

“We looked at the influence that the number of cumulative adoptions — the number of people who already installed solar panels in a zip code — had on the probability there would be a new adoption in that zip code,” said Kenneth Gillingham, the study’s co-author and assistant professor of economics at the Yale School of Forestry & Environmental Studies. “Our approach controls for a variety of other possible explanations, including clustering of environmental preferences or marketing activity.”

Full article: http://cleantechnica.com/2012/10/18/if-youre-neighbor-has...

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