08 Jun '11, 9pm

Watch the ad that made Australian climate scientists get death threats

I'm no Peggy Olson, but if someone asked me to put together an ad that would NOT cause anybody to get death threats, I'd probably say something like: "Make it positive and upbeat about the future. Throw a baby in there. Can we get Cate Blanchett? See if we can get Cate Blanchett." Positivity + babies + gorgeous actresses seems like a pretty good recipe for getting people to, if not agree with you, at least not want to KILL YOU. But this ad promotes a carbon tax, and that tends to get people really riled up . Riled up enough to threaten climate scientists with such frequency and viciousness that many of them are going into hiding. Australia's prime minister hopes to enact a carbon tax plan this summer, and Cate et al. support the measure because it will lower pollution, create jobs, and combat global warming. The ad, with its controversial images of happily employed constru...

Full article: http://www.grist.org/list/2011-06-07-watch-the-ad-that-ma...

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