08 Jun '11, 5pm

Sustainable Brands 2011 Kicks Off. Follow @triplepundit for more! #sb11

Sustainable Brands ’11 kicked off Tuesday, June 7th in Monterey, CA. Sustainable Brands convenes sustainability, brand and design professionals leveraging sustainable innovation as a driver of business and brand value. This year’s theme is “play on” so it seems quite fitting to launch a series of articles on the conference with some fascinating insights from Gabe Zichmermann’s “Gamification Applied” workshop. Gabe Zichermann is a gamification thought leader and author of Gamification by Design and Game-Based Marketing . He makes it clear that gaming is a serious business. Zichermann cites that the auto industry spent $10M to develop real-time feedback games in electric vehicle (EV) dashboards. Need more proof? Premal Shah, Kiva ’s President, named Zynga as the organization’s largest competitor. A microfinancing platform considers a game developer to be its largest competit...

Full article: http://www.triplepundit.com/2011/06/sustainable-brands-11...

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