08 Jun '11, 3pm

Ken Dumps Barbie to Save the Rainforest, Protect Orangutans and Tigers

Ken Dumps Barbie to Save the Rainforest, Protect Orangutans and Tigers

Would you ditch your girlfriend of 50 years if you discovered she was complicit in the deaths of endangered orangutans and tigers? That's the call Ken made when he discovered the boxes in which Barbie dolls are packaged contain mixed tropical hardwood from Indonesia's rainforests. At least that's back story to a campaign stunt by Greenpeace on Tuesday calling on Mattel to set corporate policy eliminating rainforest sourcing of paper for packaging. Greenpeace activists dressed as Ken rappelled off the roof of Mattel headquarters in Los Angeles, California to drop a multi-story banner bearing Ken's face and declaring "Barbie, it's over! I don't date girls that [sic] are into deforestation." Another activist dressed as Barbie drove a pink bulldozer onto the site, apparently ready to stand her ground. Greenpeace is asking Mattel stop purchasing paper from Asia Pulp & Paper , o...

Full article: http://www.care2.com/causes/environment/blog/ken-dumps-ba...

Tweets

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