08 Jun '11, 4pm

Turning a Rooftop Garden into a Supermarket's Supply Chain

Turning a Rooftop Garden into a Supermarket's Supply Chain

The bagged organic baby mixed greens on sale in my local Whole Foods Market in Bethesda, MD, are not very "green" at all. To grow the lettuce, vast amounts of water must be moved from the Colorado River to California, the most hydrologically altered landmass on the planet . The lettuce is picked, packaged, washed and shipped in refrigerated trucks (because it's perishable) roughly 2,800 miles across America. The cost? $3.99. If you believe, as I do, that the demand for water and oil are going to grow, this five oz. bag of greens will only get more expensive. There ought to be a better way of getting lettuce into the hands of supermarket shoppers. Paul Lightfoot , the chief executive of BrightFarms , a New York City-based startup, thinks he has found one: His company is planning to design, build, finance and operate hydroponic greenhouse farms on supermarket rooftops, elimi...

Full article: http://www.greenbiz.com/blog/2011/06/08/turning-rooftop-g...

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