08 Jun '11, 4pm

Anna Lappe Calls Out Dow Chemical On Water Pollution and Greenwashing In Brilliant Move (VIDEO) : TreeHugger

Anna Lappe Calls Out Dow Chemical On Water Pollution and Greenwashing In Brilliant Move (VIDEO) : TreeHugger

I believe in inclusiveness and engagement, but I also believe we must pursue those principles within a context that is honest. To do otherwise is to participate in what is popularly called "greenwashing," painting a veneer of environmentalism on an otherwise unchanged product or practice -- a corporate strategy many of us are all too familiar with. In this spirit, I felt it would be disingenuous to engage in a conversation about water sustainability for a campaign paid for by Dow Chemical without pointing out the direct relationship between Dow's core business products -- a source of its $8 billion in profit last year -- and toxins in our environment.

Full article: http://www.treehugger.com/files/2011/06/anna-lappe-calls-...

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