07 Jun '11, 8pm

Evidently Barbie digs deforestation, @treehugger article about the breakup. #barbie

Activists rappelled down the face of the 15-story El Segundo headquarters of Mattel, the world's largest toy company, on Tuesday and hung a giant banner of a frowning Ken doll look-alike with the message: "Barbie, it's over. I don't date girls that are into deforestation." The protest marked the launch of a global campaign by Greenpeace against Mattel in connection with paper packaging allegedly derived from Indonesian rain forests. El Segundo police arrested eight protesters, including a woman dressed as Barbie in pink and blue Spandex, who was driving a bright pink bulldozer half a block from the scene. Fire trucks descended on the area, as it was cordoned off, and Mattel employees crowded around the windows, taking photos with cellphones. The theatrics were only window dressing for what promised to be an all-out assault on one of the nation's iconic brands as it geared ...

Full article: http://www.treehugger.com/files/2011/06/barbie-digs-defor...

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