07 Jun '11, 6pm

Study: Kids the Marketing Target of a Dangerous Beverage.

Study: Kids the Marketing Target of a Dangerous Beverage.

American Academy of Pediatrics came out strongly against energy drinks for kids. According to the study Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate? , reported on BeverageDaily : “Stimulant containing energy drinks have no place in the diets of children or adolescents.” But researchers claim that doesn't stop energy drink manufacturers like Red Bull from targeting kids. “Sports and energy drinks are being marketed to children and adolescents for a variety of inappropriate uses,” said the studies authors. Red Bull quickly claimed that its target market was not kids at all. “We do not market our product to children and other caffeine sensitive people.” But it's clear that kids are drinking these drinks and it's also clear that they should not be. I wrote about the consequences of kids, tweens, and teens sipping on these over caffeinated...

Full article: http://planetgreen.discovery.com/food-health/study-kids-t...

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