07 Jun '11, 5pm

Marketing Should be the By-Product of Corporate Ethics, not the Root: Photo credit: dotjay/Creative Commons Cor...

Photo credit: dotjay /Creative Commons Corporate ethics is one of the most critical components of the green tech revolution today. The foundation of sustainable product design is innovation in base materials, novel new green chemistries that replace dirty ones, better building materials that don't pollute or off-gas, and novel new plastics that are compatible with the environment. However, there is a concerning trend emerging of material innovation half-measures that create wonderful marketing claims for their producers, but no significant environmental benefit. Nowhere is this trend more evident than in the world of plastics . In an effort to improve upon the dismal environmental fate of most plastics that end up in our landfills, gutters, or oceans, an enormous amount of energy has been focused on creating biodegradable, plant based, or somehow greener plastics. Bioplast...

Full article: http://www.treehugger.com/files/2011/06/marketing-should-...

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marketing should be the by-product of corporate...

treehugger.com 07 Jun '11, 5pm

Photo credit: dotjay /Creative Commons Corporate ethics is one of the most critical components of the green tech revolutio...

Here's what you need to know about corporate su...

earth911.com 08 Jun '11, 3pm

Starbucks energy use accounts for 80 percent of the company's overall carbon footprint. Improvements include LED lighting ...

Study: Kids the Marketing Target of a Dangerous Beverage.

Study: Kids the Marketing Target of a Dangerous...

planetgreen.discovery.com 07 Jun '11, 6pm

American Academy of Pediatrics came out strongly against energy drinks for kids. According to the study Sports Drinks and ...

A New Urbanism-style development in Atlanta is a model for sustainable living + antidote for suburban sprawl

A New Urbanism-style development in Atlanta is ...

Called Serenbe—“a serene place to be”—the New Urbanism-style development is a model for sustainable living, its creators b...

Target Announces Corporate Responsibility Goals

Target Announces Corporate Responsibility Goals

triplepundit.com 09 Jun '11, 10am

One interesting facet of Target’s CSR agenda is its safe communities initiative , the origins of which date back to almost...

News Alert! LEED Pilot Credit from @usgbc to Pr...

In its newly released Pilot Credit 43, the U.S. Green Building Council (USGBC) has created a new incentive for product man...

In NYC, A Grand Opening for @HighLineNYC's Phase II Great slideshow via @archrecord

In NYC, A Grand Opening for @HighLineNYC's Phas...

The highly anticipated second section of the High Line, designed by James Corner Field Operations with Diller Scofidio + R...