07 Jun '11, 1am

Reputation and trust benefits of sustainability in new executive study. #reputation

LONDON and NEW YORK, May 25 /CSRwire/ - The majority of businesses say that the benefits resulting from their sustainability initiatives have exceeded expectations, according to an international survey by Accenture (NYSE: ACN). But a hard core minority of businesses does not see sustainability as a critical or strategic investment. The survey of 247 C-suite decision makers in the US, UK and China, reveals that 72 percent think the benefits of their sustainability initiatives exceeded expectations. Only four percent failed to meet expectations. Business leaders identify the main benefits as reputation and trust (cited by 49 percent of respondents), lower costs (42 percent) and an improved brand (41 percent). Although two thirds (68 percent) of senior business decision makers see sustainability as an integrated part of their business, a hard core of 32 percent say it is peri...

Full article: http://www.csrwire.com/press_releases/32301-Sustainabilit...

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