06 Jun '11, 4pm

Are Dream Machines the Answer to America's Recycling Woes? : TreeHugger

Greenopolis is in a way a hybrid of that 70s model of recycling with the data rich, customizing model of business many take these days: You bring your recyclables to their "Dream Machine" kiosks, and scan each item, one at a time. In return you get points, which are redeemable for things like discounted movie tickets, pizza, travel, and interestingly, helping post 9/11 disabled veterans. Perhaps taking a cue from TerraCycle , they're amplifying the impact and quantity recycled by engaging in schools, listing which school has collected the most . Nothing like competition to boost motivation!

Full article: http://www.treehugger.com/files/2011/06/are-dream-machine...

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