Why do companies lose cred even as they improve performance?

greenbiz.com 15 Oct '12, 2pm

Why do companies lose cred even as they improve performance?

BrandLogic released its second annual Sustainability Leadership Report today, a study of the perceived and actual sustainability performance of 100 of the world’s best-known brands. Unlike most perception studies, which typically focus on the general public, BrandLogic surveyed 2,500 professional investors, purchasing and supply-chain professionals, and recent university graduates. According to BrandLogic CEO James Cerruti, these are the stakeholders driving most companies to adopt sustainability practices and the ones whose opinions could have the greatest impact on a company’s success. BrandLogic’s Sustainability Perception Scores were compared with a Sustainability Reality Score provided by CRD Analytics, creator of the NASDAQ Global Sustainability Index . CRD rated companies based on 141 metrics of environmental, social, and governance issues. The result was a gap anal...

Full article: http://www.greenbiz.com/blog/2012/10/15/brandlogic-2012-r...

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Why do companies lose cred even as they improve performance?: A new study that assesses brand leaders' perceptio... [link]
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Why do companies lose cred even as they improve performance? [link]
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Why do companies lose cred even as they improve performance?: A new study that assesses brand leaders' perceptio... [link]
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Why do companies lose cred even as they improve performance? [link]
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Why do companies lose cred even as they improve performance? [link]