05 Jun '11, 5pm

It's the Malcolm Gladwell way #sustainability via @greenbiz

Corporate spending on sustainability could double in 2013 from current levels, sparking a massive market expansion as companies increasingly see the business value of investing in enterprise-wide programs. Global sustainability spending will soar 50 percent to 100 percent between 2011 and 2013, predicted research firm Verdantix . Firms in the U.S., U.K., Australia and Canada with $1 billion-plus revenue will dole out roughly $60 billion in 2013 on workers, equipment or implementation of strategies directly related to sustainability, climate change, carbon management or energy efficiency. "Spending on sustainable business initiatives such as energy efficiency, sustainability assurance and clean tech innovation is positively correlated with global economic growth," David Metcalfe, Verdantix director and a regular contributor to GreenBiz.com , said in a statement Thursday. "B...

Full article: http://www.greenbiz.com/news/2011/05/20/could-2013-be-tip...

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