Can Facebook activate a billion consumers to be green?

greenbiz.com 15 Oct '12, 12pm

Can Facebook activate a billion consumers to be green?

Note: I’ll be interviewing Bill Weihl, Facebook’s manager of energy efficiency and sustainability , on stage at VERGE @ Greenbuild , November 12-13 in San Francisco. Click here for more information. What if you had the opportunity to engage a billion people around sustainability? What issues would you choose? What messages would you impart? How would you leverage the opportunity to affect behavior change at scale? Carefully, no doubt. Pushing folks too hard or in the wrong direction or with a less-than-compelling message might squander the opportunity, maybe even turn people off. But inform and inspire such a sizeable audience to act and — well, anything’s possible. That’s the delicious dilemma of Bill Weihl and his team at Facebook, which in recent months have been thinking hard about tools, partners, and strategies it can deploy on its massive, billion-member platform. I...

Full article: http://www.greenbiz.com/blog/2012/10/15/can-facebook-acti...

Tweets

@TheSocialDeckPR » 27 Oct '12, 7am
RT @the_mutual: Awesome read on how @facebook can green the behaviors of its 1B users. @Recyclebank & @opower shoutouts [link]
@lex_mee » 25 Oct '12, 5pm
Can #Facebook activate a billion consumers to be green? [link] #GrnBz via @GreenBiz #ESG #CSR #susty #innovation #tech
@PragmaticMobile » 25 Oct '12, 12pm
RT @green_biz_stds: Can Facebook activate a billion consumers to be green? [link] #GrnBz via @GreenBiz
@usgbcncc » 24 Oct '12, 9pm
Can Facebook activate a billion consumers to be #green? [link] #GrnBz via @Makower @GreenBiz @GreenBuildSF @VERGE365
@greeneral » 24 Oct '12, 3pm
RT @Dart_Group: Can #Facebook activate a billion consumers to be #green? [link] #socialmedia #sustainability
@npc_life » 24 Oct '12, 3pm
RT @NeoGreenBldg: Can Facebook activate one billion consumers to be "green" ? [link]
@HelenaB » 23 Oct '12, 6am
If it's done well RT @thefifthp: #Facebook is well positioned to take on consumer #behaviorchange. Lot of potential: [link]
@rateitgreen » 22 Oct '12, 6pm
Bill Wiehl and FB: What if you could engage a billion people re: #sustainability?[link] via @GreenBiz @Makower #greenbuilding
@betty_____betty » 22 Oct '12, 2pm
Can Facebook activate a billion consumers to be green? (Can Weihl go from an "energy czar" to "sustainability guru?") [link]
@thefifthp » 22 Oct '12, 2pm
#Facebook is well positioned to take on consumer #behaviorchange. A lot of potential here: [link] #GrnBz via @GreenBiz
@NeoGreenBldg » 21 Oct '12, 6pm
Can Facebook activate one billion consumers to be "green" ? [link]
@Comverge » 19 Oct '12, 9pm
An interesting @GreenBiz Q&A on how Facebook can possibly activate a billion consumers to be #green [link]
@kmi_blogger » 19 Oct '12, 7pm
To talk about this weekend: Can Facebook activate a billion consumers to be green? | [link] #EHS #environment #facebook
@saatchi_s » 19 Oct '12, 4pm
Facebook has the potential to inspire behavior change around sustainability in a billion consumers | [link] @GreenBiz
@Klip_SA » 19 Oct '12, 11am
GreenLife: Can #Facebook activate a billion consumers to be green? [link] This will be interesting to see what happens
@TweetAnImpact » 18 Oct '12, 7pm
Facebook's "sustainability guru" thinks the company can go green. Here's how: [link]
@SciencesC0M » 18 Oct '12, 2pm
RT @FoggLibrary: Can Facebook activate a billion consumers to be green? [link] via @GreenBiz
@sengseng » 17 Oct '12, 8pm
Can @Facebook activate a billion consumers to be green? | [link] HT @KristianVallas (cc @robotchampion)
@BellaVuillermoz » 17 Oct '12, 8pm
RT @adamwerbach: Can Facebook change a billion consumers? via @greenbiz [link]
@Ardent_Ideas » 17 Oct '12, 6pm
Can Facebook activate a billion consumers to be green? [link] #GrnBz via @GreenBiz #recycle #recycling
@DanVallejo » 17 Oct '12, 2pm
Awesome read on how @facebook can green the behaviors of its 1B users. @Recyclebank & @opower shoutouts [link]
@UtahCTE » 17 Oct '12, 1pm
Can #Facebook activate a billion consumers to be green? [link] #GrnBz via @GreenBiz #CareerTechEd
@PeteStatham » 17 Oct '12, 9am
RT @MediaCSRForum: "Ultimately, what we want people to do is to change behavior" - Facebook starting to think about its green #brainprint [link]
@MediaCSRForum » 17 Oct '12, 9am
"Ultimately, what we want people to do is to change behavior" - Facebook starting to think about its green #brainprint [link]
@Caropecas » 16 Oct '12, 7pm
Can Facebook activate a billion consumers to be green? [link] #GrnBz vía @GreenBiz
@EnviroWeezy » 16 Oct '12, 7pm
RT @LanaTargett: Can Facebook activate a billion consumers to be green? [link] #GrnBz via @GreenBiz
@Youthtrade » 16 Oct '12, 4pm
Can Facebook activate a billion consumers to be green? [link] #GrnBz via @GreenBiz Well, that would be nice #consciousconsumer
@SusannJohansen » 16 Oct '12, 3pm
RT @OsloSusJam: What if you had the opportunity to engage a billion people around sustainability? [link] #Facebook #SocialMedia
@OsloSusJam » 16 Oct '12, 3pm
What if you had the opportunity to engage a billion people around sustainability? [link] #Facebook #SocialMedia
@jayhesl » 16 Oct '12, 3pm
RT @MahiTuna Can #Facebook activate a billion consumers to be green? [link] via @GreenBiz @makower
@preetisrivastav » 16 Oct '12, 3pm
Social Media driving sustainability - Can Facebook activate a billion consumers to be green? [link]
@ShokoSekiguchi » 16 Oct '12, 2pm
FB has a great platform and billions of audience but, a question is how to turn them on towards more green behavior? [link]
@SustainableSply » 16 Oct '12, 2pm
Can #Facebook engage a billion consumers to go green? [link] #greentech
@adamanyc » 16 Oct '12, 2pm
how is Facebook tackling sustainability, efficicency & green stuff? @makower talks w FB's Bill Weihl, formerly w Google [link]
@dsgold » 16 Oct '12, 12pm
I'm betting no, but hoping yes. Can Facebook activate a billion consumers to be green? [link] #GrnBz
@canisgallicus » 16 Oct '12, 10am
RT @BITCIreland: RT@mmakower: Latest post: Can #Facebook activate a billion consumers to be green? [link] #GrnBz"
@NLifepaints » 16 Oct '12, 9am
RT @Jen_Atkinson: Can Facebook activate a billion consumers to be green? [link] #GrnBz
@gapireland » 16 Oct '12, 8am
Can facebook make you go green? [link]
@nich769 » 16 Oct '12, 6am
“RT@MarcGunther: Can Facebook activate a billion consumers to be green? @makower #social activism [link]”
@Epromna » 16 Oct '12, 4am
Can Facebook activate a billion consumers to be green? [link] #GrnBz с помощью @GreenBiz
@tim_switzer » 15 Oct '12, 10pm
RT @DotGreenTLD: Can Facebook activate a billion consumers to be green? @GreenBiz article by Joel Makower [link] @makower
@DotGreenTLD » 15 Oct '12, 9pm
Can Facebook activate a billion consumers to be green? @GreenBiz article by Joel Makower [link] @makower
@BenjaminOsgood » 15 Oct '12, 9pm
RT @peterlmay: Can Facebook activate a billion consumers to be green? [link] #GrnBz via @GreenBiz
@LindsGoodchild » 15 Oct '12, 9pm
Social, engagement, apps, sustainability, FB. I like! Read: Can Facebook activate a billion consumers to be green? [link]
@BeckermanPR » 15 Oct '12, 8pm
RT @powermyworld: Maybe, if they stop using the word Green --> "Can Facebook activate a billion consumers to be green?" [link]
@SocialMediaMngr » 15 Oct '12, 8pm
Can Facebook activate a billion consumers to be green? | GreenBiz ...: It's an unprecedented opportunity.What is... [link]
@jocelynesze » 15 Oct '12, 7pm
RT @MarcGunther: Can Facebook activate a billion consumers to be green? @makower interviews its "sustainability guru" [link]
@MarcGunther » 15 Oct '12, 7pm
Can Facebook activate a billion consumers to be green? @makower interviews its "sustainability guru" [link]
@ecotwist » 15 Oct '12, 7pm
Can Facebook activate a billion consumers to be green? [link] #socnet #susty
@Delphi_Group » 15 Oct '12, 6pm
Can Facebook be the platform to activate a billion consumers to be green? [link]