04 Jun '11, 7am

Een verdiepend document over de misstanden & vervuiling van de matrassenindustrie. #greenwashing

Een verdiepend document over de misstanden & vervuiling van de matrassenindustrie. #greenwashing

Last fall, I began work for my first client in the “green” mattress industry, Spaldin Sleep Systems . To familiarize myself with their products and the current state of sustainability in the sector, I researched Spaldin’s materials and certifications and developed a competitive landscape matrix. I dug into the websites of over a dozen top green mattress brands and read peoples’ blog and forum questions and comments about green mattress motivations. I also led a team that staffed Spaldin’s booth at Green Festival in San Francisco, where we heard dozens of green mattress questions and concerns first-hand.

Full article: http://www.triplepundit.com/2011/03/green-mattresses-part...

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