04 Jun '11, 1am

Live Blogging from Cause Marketing Forum -- Day 2

Live Blogging from Cause Marketing Forum -- Day 2

Editor's Note: This week, Joe Waters will be attending the Cause Marketing Forum's Annual Conference in Chicago, Illinois. He will be live blogging conference sessions and you can also follow along on Twitter at #cmf11 . Wow. What a great Cause Marketing Forum Conference this year. Day two featured an excellent lineup with lots of good and interesting speakers. My favorite speaker of the day was Kami Watson Huyse , President of Zoetica , who presented on best practices in cause-related social media. You can find her slides here . Among other things, if you’re looking for solid information and direction on how to best compete in online contests, Kami is the woman to talk to. Great job, Kami! Other notable presentations were Nancy Lublin from DoSomething.org who talked about the good, bad and ugly of cause marketing . Nancy had some strong opinions—such as how some agencies ...

Full article: http://www.care2.com/causes/trailblazers/blog/live-bloggi...

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