03 Jun '11, 9am

3P Interview with P&G Water Hero: Dr. Greg Allgood

3P Interview with P&G Water Hero: Dr. Greg Allgood

It took a while for this program to evolve to the point where it is today, P&G tried doing the outreach themselves. People liked the product but the effort it took to find and connect with those in need was difficult. Then we tried selling it as another commercial brand, but found that those who need it most couldn’t afford it. Then they began working with partners (we now have over 100, including World Vision, PSI, USAID, CDC, The Red Cross, CARE, Save the Children). That was effective but limited by what these organizations could afford. Even with P&G providing the packets at cost, we were only reaching a small fraction of those who desperately needed clean water and had no other viable alternatives to obtain it. That’s when we started the brandSAVER coupon program which increased the funding dramatically enabling a much higher production. We are now shipping over 100 mi...

Full article: http://www.triplepundit.com/2011/06/3p-interview-pg-water...

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Dr. Bronner’s Magic Soaps Launches Bathtub Tour:

Dr. Bronner’s Magic Soaps Launches Bathtub Tour:

care2.com 04 Jun '11, 2am

Armed with a giant bathtub, a psychedelic fire truck, and their legendary fair trade organic soap, Dr. Bronner’s is planni...