03 Jun '11, 7pm

General Mills Takes P&G's Cue on Supply Chain Scorecard Project #Sustainable Business

General Mills Takes P&G's Cue on Supply Chain Scorecard Project #Sustainable Business

"We don't need a sustainability strategy, we need a strategy that is sustainable." So said Jerry Lynch, the Chief Sustainability Officer of General Mills, during recent a briefing with the GreenBiz.com editorial staff. Although Lynch was quoting another CSO, Peter Graf of SAP, in recounting the quote, the idea is the same, a mission of seeding sustainability throughout operations, rather than building a green team to spearhead a sustainability initiative. General Mills has been pushing on green issues since about 2005, Lynch explained, and is steadily seeking to expand its reach on sustainability. The company began its sustainability initiatives with a focus on its manufacturing plants, simply because that was the area where the company has the most control over its operations. But in tracking its internal and supply-chain emissions, Lynch said that GM has come to a few re...

Full article: http://www.greenbiz.com/news/2011/06/03/general-mills-tak...

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