03 Jun '11, 7pm

Cracking the Green Marketing Code to Solve the Green Works Puzzle

Cracking the Green Marketing Code to Solve the Green Works Puzzle

Cracking the Green Marketing Code to Solve the Green Works Puzzle By Suzanne Shelton Published June 03, 2011 Email | Print | Single Page View More Stories On: Green Marketing A few weeks ago I wrote a response to the New York Times article that declared the green movement all but dead. The declaration was based on sales figures of cleaning products. In short, sales of green cleaning products from conventional brands (Clorox and SC Johnson) are down, while sales of green-ier products -- like Method and Seventh Generation -- are up. The point of the NYT piece was that mainstream consumers won't pay the price premium for greener products from mainstream brands. And on that front, in this economy, they're right. The cleverness of creating a green product under a conventional brand name is that it demystifies it and gives a consumer confidence to purchase it amid a tremendous a...

Full article: http://www.greenbiz.com/blog/2011/06/03/cracking-green-ma...

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