Disney's radical new paper policy: The company has pledged to reduce its overall paper use and increase its use

Disney's radical new paper policy to have major impact

greenbiz.com 11 Oct '12, 6pm

Disney's radical new paper policy: The company has pledged to reduce its overall paper use and increase its use

Back in 2010, the activist group Rainforest Action Network sent a bunch of children’s books to a lab for analysis. The group learned that the paper in most books -- including those from The Walt Disney Co ., which is the world’s largest publisher of children’s books and magazines, producing 50 million books and 30 million magazines a year -- contained tropical hardwood pulp, likely from Indonesia. Many kids books are made in China, and China gets much of its paper from Indonesia, where rainforests are threatened by logging, mining and agriculture. Not long after, RAN launched a campaign against Disney, which included protests at the company’s corporate headquarters in Burbank. The campaign ended today with a big victory, in the form of a Disney paper buying policy that RAN’s executive director, Rebecca Tarbotton, describes as second to none. “We’ve seen a tremendous commit...

Full article: http://www.greenbiz.com/blog/2012/10/11/disneys-new-paper...

Tweets

@Context_Group » 05 Nov '12, 5pm
Walt Disney unveils new paper sourcing policy: [link]
@MrJoeJenkins » 05 Nov '12, 8am
Clearly the Force is now with them! Disney's new paper policy [link]
@MrJoeJenkins » 05 Nov '12, 8am
Some good news, Disney making major change to their use o paper (they use helluvalot) for enviro reasons [link] via @GreenBiz
@samputtdelpino » 01 Nov '12, 8pm
RT @AndrewWinston: Disney's new paper policy ends procurement from APP; puts enviro value over supplier. [link] via @GreenBiz
@AndrewWinston » 01 Nov '12, 8pm
Disney's new paper policy ends procurement from APP; puts enviro value over supplier. [link] via @GreenBiz
@EarthCircle » 24 Oct '12, 6pm
Disney's radical new paper policy to have major impact...saves old growth trees! [link] #GrnBz via @GreenBiz
@green_press » 22 Oct '12, 4pm
RT @renourish: “@BetterPaperProj: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz” [EB]
@renourish » 22 Oct '12, 4pm
“@BetterPaperProj: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz” [EB]
@Green_Order » 17 Oct '12, 8pm
@Disney commits to radical new #paper policy, promising major impact. You're making us proud, Mickey! [link] via @GreenBiz
@Samushighwind » 17 Oct '12, 8pm
RT @RAN: RT @therightpaper: Disney's radical new paper policy to have major impact [link]
@janepmadden » 17 Oct '12, 4pm
Disney's radical new paper policy to have major impact [link] Yeah Mickey!!
@mos_stephanie » 17 Oct '12, 1pm
nice RT @ecokarenlee: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@Ardent_Ideas » 16 Oct '12, 9pm
Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz #recycle #recycling
@ccf_ideas » 16 Oct '12, 8pm
Have you read about @Disney ’s new paper policy? [link]
@SociallyGoodBiz » 16 Oct '12, 7pm
.@disney's new #envirofriendly paper policy will have a major #impact [link] via @greenbiz
@Archathome » 16 Oct '12, 3pm
RT @CatabolicMystic: Disney implements radical new paper policy. [link] Aims to minimize consumption, protect biodiversity.
@ValeBergeron » 15 Oct '12, 6pm
Disney start printing #onGREEN papers for children books: new policies for increasing recycled & certified papers [link]
@WastePlanSA » 15 Oct '12, 6am
Disney announces plans to avoid paper from Hi Conservation Value & Hi Carbon Value forests, & use FSC certified paper [link]
@StevenIrby » 15 Oct '12, 5am
RT @Ecoplum: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@CatabolicMystic » 14 Oct '12, 9pm
Disney implements radical new paper policy. [link] Aims to minimize consumption, protect biodiversity.
@smpdifri » 13 Oct '12, 11am
Disney's radical new paper policy [link] via @undrip
@hbkahn » 12 Oct '12, 11pm
RT @bwana_bunduki: Nice work Mickey & @Disney: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz #FSC #forests
@Energy_Rich » 12 Oct '12, 9pm
RT @Lee_Ballin: Congratulations Disney! Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@DolphinBlueInc » 12 Oct '12, 8pm
Way to go @Disney. Huge step in right direction. Disney's radical new paper policy to have major impact [link] #sustainability
@NikaSVS » 12 Oct '12, 7pm
Disney's radical new paper policy to have major impact [link] #GrnBz с помощью @GreenBiz
@RichardMcLellan » 12 Oct '12, 7pm
I can feel the ripples: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@janekleeb » 12 Oct '12, 7pm
Oh Mickey you're so fine, you're so fine you blow amy mind! Thx Disney, the Lorax approves. [link] @WaltDisneyWorld
@peterweeme » 12 Oct '12, 6pm
Mickey gets radical. Disney's new paper policy to have major impact [link]
@thecitizen » 12 Oct '12, 6pm
“@TaigaCompany: Disney's radical new paper policy [link]” kudos to@RAN
@klimarebellen » 12 Oct '12, 6pm
Great News: #Disney's radical new #paper policy [link] via @TaigaCompany via @TaigaCompany #csr #CO2 #climate
@FactoryDPromos » 12 Oct '12, 4pm
RT @schwild: RT @FactoryDPromos: Disney's radical new paper policy to have major impact [link] #GrnBz via @Green...
@schwild » 12 Oct '12, 4pm
RT @FactoryDPromos: Disney's radical new paper policy to have major impact [link] #GrnBz via @Green...
@ElizabethGuimrn » 12 Oct '12, 4pm
Disney's radical new paper policy to have major impact - Go Disney! [link] #GrnBz via @GreenBiz #ecogg
@SpiceRevolution » 12 Oct '12, 4pm
RT @practicallygrn: "@Disney is promising to reduce its overall paper use." Such a great example for everyone! [link] @MarcGunther @GreenBiz
@practicallygrn » 12 Oct '12, 4pm
"@Disney is promising to reduce its overall paper use." Such a great example for everyone! [link] @MarcGunther @GreenBiz
@cleanagency » 12 Oct '12, 4pm
Congratulations @DisneyLiving on your new responsible paper procurement policy! [link] #GrnBz
@FERN_org » 12 Oct '12, 4pm
Disney's radical new paper policy to have major impact [link] Trickle-down effect to global supply chain and an entire empire
@ExpoEast2013 » 12 Oct '12, 3pm
RT @CelebrateGreen: Finally! @Disney 's radical new paper policy to have major impact @GreenBiz [link]
@Gracie_sung » 12 Oct '12, 3pm
RT @marcuschung: Very comprehensive #CSR and reputation response to an NGO. Disney's radical paper policy to have major impact [link] #GrnBz
@marcuschung » 12 Oct '12, 3pm
Very comprehensive #CSR and reputation response to an NGO. Disney's radical paper policy to have major impact [link] #GrnBz
@CelebrateGreen » 12 Oct '12, 3pm
Finally! @Disney 's radical new paper policy to have major impact @GreenBiz [link]
@purekate » 12 Oct '12, 3pm
The best news since the Muppet's revival... Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@EXAIR_RB » 12 Oct '12, 2pm
RT @exair: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@BarbOBrown » 12 Oct '12, 2pm
Way to go Mickey! Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@tammyjdalton » 12 Oct '12, 2pm
This is exciting news. Go Disney! --- Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@niciepanetta » 12 Oct '12, 2pm
RT @worldresources: Reading - Disney's radical new paper policy to have major impact (@MarcGunther @GreenBiz) [link]
@worldresources » 12 Oct '12, 2pm
Reading - Disney's radical new paper policy to have major impact (@MarcGunther @GreenBiz) [link]
@ZCA_US » 12 Oct '12, 2pm
#ZCA Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz
@greenchampions » 12 Oct '12, 1pm
Disney understand the business bare necessities #CultureChange [link]
@bwana_bunduki » 12 Oct '12, 1pm
Nice work Mickey & @Disney: Disney's radical new paper policy to have major impact [link] #GrnBz via @GreenBiz #FSC #forests