31 May '11, 3pm

Tendril Waltzes Into Australia: Tendril recently closed its first deal Down Under, with a pilot involving 5,00...

Tendril Waltzes Into Australia: Tendril recently closed its first deal Down Under, with a pilot involving 5,00...

Tendril recently closed its first deal Down Under, with a pilot involving 5,000 customers of Origin Energy , one of Australia's largest integrated energy companies. Starting in June, Origin will deploy Tendril Energize, a software platform from the GroundedPower acquisition, that will deliver tailored energy use information via a web portal, smart phones and mailings (electronic and paper). The Australian market has a lot going for it. The bulk of the country is deregulated and so retailers have to fight for their customers. The average churn rate is 20 percent, according to Phil Craig, General Manger of Origin Retail. “So we essentially have to replace our customer base every five years.” That’s no small feat when Origin’s gas and electricity customers are about 4.6 million people in a country of just more than 22 million residents. There are a lot of factors that make Au...

Full article: http://www.greentechmedia.com/articles/read/tendril-waltz...

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