09 Oct '12, 11am

Bikes A Key Tool To Give Today's Kids Longer Lives

Nike has nearly always been expert at touching our hearts and hopes in its advertising. Now, the company that coined that cultural meme "Just Do It" is telling the world how to do this: get people moving in order to start to lengthen human lifespans recently cut by inactivity and overeating. In the video above and an accompanying report entitled Designed to Move , Nike and its partners make clear that it is the world's kids that can expect to live lives up to five years shorter than their parents. The report blames the "widespread physical inactivity epidemic" for a decrease in both economic and emotional well-being. It doesn't mention the fact that overeating, and less nutrition and more chemicals in our overly-packaged and overly-processed foods also play a role. But the solution, the report says, is clear: "We must find ways to integrate the physical activity we’ve lost...

Full article: http://www.treehugger.com/bikes/bikes-key-tool-give-today...

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