29 May '11, 6pm

Positioning From the Systems Thinking Perspective via @feedly Mentions Brand as a system

Positioning belongs in all strategic marketing. Sustainable marketing requires systems thinking. The two can clash. How does the conflict between positioning and systems thinking manifest itself? How to resolve it? More importantly, how can positioning be done from a systems thinking perspective? By Peter Korchnak Positioning = "the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization; relative competitive comparison their product occupies in a given market as perceived by the target market" Branding Strategy Insider I position, you position Though positioning happens in the mind of your customer, who considers the position of your product among all the available offerings, you can help create that position. Positioning entails discovering your customers’ needs determining how different pr...

Full article: http://www.sustainablelifemedia.com/content/column/brands...

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Detoxify Your Thoughts | Gaiam Life

Detoxify Your Thoughts | Gaiam Life

life.gaiam.com 29 May '11, 1pm

only to find your efforts derailed weeks or even days later? Perhaps this was the year you planned to practice yoga or add...

The Future of Capitalism: Can Long Term Thinking Overcome Quarterly Earnings?

The Future of Capitalism: Can Long Term Thinkin...

triplepundit.com 31 May '11, 9am

For example, lets charge people money (gain for a few) to consume non renewable fossil fuels (loss for the planet), which ...