27 May '11, 7pm

From Here to There: A Creative Guide to Making Public Transport the Way to Go | World Resources Institute

From Here to There: A Creative Guide to Making Public Transport the Way to Go | World Resources Institute

A new guide from EMBARQ helps cities and public transit agencies market public transport. This post originally appeared on EMBARQ.org Major automobile companies spend billions of dollars annually to advertise their products to customers. In 2009, General Motors alone spent $3.2 billion on advertising campaigns and overall marketing efforts for their products. Major auto companies collectively spent $21 billion worldwide and it looks like their investments are working. The number of private vehicles in Brazil more than doubled in less than a decade – 1.2 million in 2001 to 2.6 million in 2010. India experienced a 20-fold increase in the number of private motor vehicles in the last decade. Such overwhelming statistics in favor of private vehicles, backed by billion dollar investments in advertising campaigns, point to the urgency with which public transport must catch-up in ...

Full article: http://www.wri.org/stories/2011/05/here-there-creative-gu...

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