26 May '11, 6pm

Clean Energy Advocate Gives a “How to” Clinic on Rebutting Fossil Energy Disinformation

Here’s what I think is valuable to the people I met at WINDPOWER. Ms. Gordon is a clean energy advocate from a non-profit platform. Her message, what she can say and her entire job focus are appreciably different than that of chief marketing officer or corporate communications vice president at a cleantech company. But the takeaway for private-sector, cleantech communicators is that the cost argument will be used against us unless we proactively and aggressively make it honest – both through a positive vision and not giving an inch in rebuttal. Most of all, Ms. Gordon showed up to do that (though I would have wanted a fairer setting for her), instead of ignoring the challenge or hoping dirty energy propaganda would go away. She didn’t wish it into irrelevance. She decisively defeated it.

Full article: http://www.desmogblog.com/clean-energy-advocate-gives-how...

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