Green marketing 101: Sell what they're buying

greenbiz.com 04 Oct '12, 2pm

Green marketing 101: Sell what they're buying

Green marketing 101: Sell what they're buying By Andy Goodman Published October 04, 2012 Email | Print | Single Page View Tags: Green Marketing , Marketing & Communication Here's how popular coal was in Utah in 2002: When the Winter Olympics were held in Salt Lake City, one of the official mascots of the games was a jolly black bear named Coal. Let others decry the air pollution and greenhouse gases that come from burning the stuff, in Utah coal was seen as an inexpensive source of energy, a reliable job creator, a huggable dancing bear. Now imagine it's your job to break up this romance. Specifically, your twin assignments are to whip up public support for wind power and convince state legislators to pass tax incentives for renewable energy. Keep in mind that you'll be doing all this in a region where hunting, fishing and snowmobiling are higher priorities than protecting...

Full article: http://www.greenbiz.com/blog/2012/10/04/green-marketing-1...

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