26 May '11, 9am

What Green Innovators Can Learn From Luxury Toilets #design #susty

What Green Innovators Can Learn From Luxury Toilets #design #susty

Thinking inside the jar is severely limiting, and can blind you to opportunities. If you can’t see the merit in a potential innovation, it pays to engage someone whose thinking doesn’t immediately line up with your own. Not every innovation needs to redefine a category. The Numi is a toilet with an incredible array of superfluous gadgets. It’s an incremental innovation at best. But for its market, it fills a need perfectly. Lessons learned in one context can bring a breath of fresh air to another. Learning about the Numi and its target consumer enabled me to step back and question whether the conscious consumer can be as neatly packaged as many green marketers believe. Start with an insight. Creating the best green innovation that doesn’t solve a real, universal problem is pointless. Make sure you’re solving for a pain point that is real, and for a pain point that many peo...

Full article: http://www.triplepundit.com/2011/05/green-innovators-numi...

Tweets

Ladybugs - You can eat! (recipe alert)

Ladybugs - You can eat! (recipe alert)

nwf.org 28 May '11, 9am

Wash a strawberry and remove the stem and leaves. For the ladybug’s head, push a toothpick into the top of a strawberry, l...

Learn How You Can Conserve Water: Santa Clara Water District makes it easy to learn how to save water and

Learn How You Can Conserve Water: Santa Clara W...

care2.com 28 May '11, 3pm

The Santa Clara Water District has a cool program for helping households save water , a few gallons at a time, which ads u...