26 May '11, 8am

Marketing Green and the Rise of Greenwashing

Great article on an important topic. On one hand, there is a lot of dialogue around greenwashing related to products – which is very needed, on the other hand, there isn’t NEARLY enough dialogue around the greenwashing that does on with professional services (“I am a green architect/engineer/contractor…”). Too many companies, whose services define the built environment, have not yet aligned their systems and processes to provide true green building as a fundamental approach to their business. And bottom line – that’s why we still haven’t made the progress we need to. Keep up the greenwash challenge!!!!

Full article: http://www.triplepundit.com/2011/05/marketing-green-rise-...

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