How to embed sustainability within your workforce

greenbiz.com 03 Oct '12, 9pm

How to embed sustainability within your workforce

A well-designed employee survey will point to the target audience, common vocabulary and can even identify who’s in the best position to educate employees on the company’s direction. If you know how employees currently describe the company and who or what influences their opinion, you will be able to translate the sustainability goals and objectives (i.e. “carbon neutrality”) into words and actions that resonate with them. Once the appropriate messaging is developed, it is important to consider how to deliver the message through the company’s top influencers (be those individuals or existing communications and education channels). Once the messaging is developed and disseminated throughout the company, it's effective to give employees clear action items to accomplish so they feel as though they are contributing to the overall success of the organization. This will go a lon...

Full article: http://www.greenbiz.com/blog/2012/10/03/how-embed-sustain...

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