30 Apr '16, 9pm

#China thirst for #Ivory threatens #elephants extinction #Africa

#China thirst for #Ivory threatens #elephants extinction #Africa

The campaigns use public service announcements, billboards and subway ads featuring some of China’s biggest celebrities, including former NBA superstar Yao Ming, action hero Jackie Chan and top Chinese actress Li Bingbing, as well as The Duke of Cambridge (Prince William), David Beckham, actor/director Jiang Wen and others. A documentary film featuring Yao Ming about elephant and rhino poaching in Africa was also produced and released in both China and the United States. Media partners in China donated an estimated $90 million last year in pro bono broadcast and media placement for campaign messages.

Full article: http://www.awf.org/news/china-awareness-grows-africas-poa...

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