25 May '11, 5am

Major survey reveals sustainability initiatives are exceeding top execs expectations:

Nearly three quarters of corporate sustainability projects exceed managers' expectations, according to a major new international survey of 247 C-level executives to be released later today. The survey, which was undertaken by consultancy Accenture, revealed that 72 per cent of executives in the UK, US and China believe that the benefits of sustainability initiatives exceed expectations, while only four per cent found that they fell short of initial targets. FURTHER READING Sustainable business market to hit $60bn by 2013 Firms failing to verify sustainability claims Almost half of respondents said that sustainability projects had helped to enhance stakeholders' trust in their firm, 42 per cent said that they had resulted in lower costs, and 41 per cent said that they had bolstered their brand equity. Speaking to BusinessGreen , Bruno Berthon, managing director at Accenture...

Full article: http://www.businessgreen.com/bg/news/2073491/exclusive-ch...

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