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02 Oct '12, 2pm

Why Siemens' shiny new HQ is a sign of faith in sustainable cities

Why Siemens' shiny new HQ is a sign of faith in sustainable cities

Editor's Note: To learn more about sustainable cities, be sure to check out VERGE@Greenbuild , November 12-13. This month, Siemens Corporation opened a new exhibition center and corporate headquarters in London for its Sustainable Cities initiative. It’s called The Crystal, and is perhaps best described as a LEED -certified monument to the corporation’s confidence in cities both as a force for good and a source of profit. The German multinational conglomerate has its hands in nearly all significant global industries: technology, energy, healthcare, infrastructure and finance. The fact that the company is now investing heavily in services and products intended to make cities run better, and more sustainably, means that issues that many of us care about -- energy efficiency, water conservation, smartgrid interoperability -- are now fodder for big business just as cars, oil a...

Full article: http://www.greenbiz.com/news/2012/10/02/siemens-new-hq-fa...

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