24 May '11, 7pm

"#Green #marketing dead?" Substance or semantics? @SustainBrands #in

Last week, popular green business pundit Joel Makower posted a controversial piece entitled "Green Marketing is Over. Let's Move On" . While it is great to find some points of overlap with our colleagues at GreenBiz.com, we felt this piece missed the mark in some important ways and felt obligated to respond. We welcome your additions to our thinking. To us, however, the gathering of thought leaders about to convene in Monterey to discuss the current state of sustainable brand building speaks for itself: While there may be some value in debating what in the end I’m guessing boils down to an argument more of semantics than substance, there is no question to us that both business and consumer facing innovation for sustainability, along with communication about it, is, and will continue healthy and active for decades to come. If you doubt this, come see for yourself what the c...

Full article: http://www.sustainablelifemedia.com/events/sb11/blog/gree...

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