24 May '11, 8am

Using Social Media to Organize Social Movements: A Look at Citizen

Using Social Media to Organize Social Movements: A Look at Citizen

Looking towards the future of civic engagement, it is clear that combining effective community organizing techniques with digital outreach and social media campaigns is essential to fostering social and political change movements. Though it also seems that there is still a challenge of matching organizational technique with an appropriate context. Given that social media is only a tool for incentivizing change, there are inherent challenges facing organizations seeking to organize communities off line. Every campaign must have a clear focus and keep momentum going both internally and externally; both virtually and in real-life. Looking at CEL as a case study, it is clear that there are innumerous ways to have success with this framework, though it also seems that perhaps the best practices of successful community organizing remain in the real world and well-tested tactics ...

Full article: http://www.triplepundit.com/2011/05/social-media-citizen-...

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