23 May '11, 2pm

Coke Appoints First Sustainability Officer

The Coca-Cola Company (NYSE: KO) has created a new global Office of Sustainability and appointed it first Chief Sustainability Officer (CSO) in an effort to better integrate ongoing initiatives. Beatriz Perez, who is currently Chief Marketing Officer for Coca-Cola North America, will serve as CSO beginning July 1. She will work to integrate Coca-Cola's sustainability initiatives in the areas of water, climate protection, packaging and recycling. "We have made significant progress with our sustainability initiatives, but our current approach needs focus and better integration to further accelerate our system sustainability agenda and meet our 2020 Vision goals," said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. "We are realigning this important work to create a unified team, strategy and business plan that connects our sustainability work and actions." Under Perez'...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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