23 May '11, 12pm

Why Shopping Our Way to Sustainability Won't Work | Business

Why Shopping Our Way to Sustainability Won't Work | Business

Can we shop our way to sustainability in the supermarket aisle? Eco labels are cluttered, confusing and unreliable. Organic food gets a tiny slice of the market. Most shoppers don't pay much attention to environmental factors. Perhaps understandably so. They're busy, or ignorant. Or they don't care. Which makes me believe that we can't count on consumers to bring about a sustainable food system. So, like it or not, that i t's going to be up to business to fix the food system. That's my takeaway from discussions at the Sustainable Food Institute, part of Cooking for Solutions , a great event on food/ag/sustainability organized by the Monterey Bay Aquarium . I was there for a couple of days of good talk, good food, good wine, shared by reporters, chefs, people in the food business, scientists, activists and a farmer or two. In several panel discussions -- one on eco-labels, ...

Full article: http://www.greenbiz.com/blog/2011/05/23/why-shopping-our-...

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Why we can’t shop our way to sustainability

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