Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy...

Unilever, Carrotmob put down roots to increase consumer influence

greenbiz.com 28 Sep '12, 12am

Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy...

A scrappy social venture organization is joining forces with one of the world’s largest consumer packaged goods companies to increase the influence of consumers on sustainable consumption. Carrotmob -- which organizes crowdsourced “buycotts,” in which consumers use their purchasing power to push businesses towards sustainable-minded actions -- has brokered a partnership with multinational powerhouse Unilever. “We want to scale it to factories and big policies,” said Brent Schulkin, Carrotmob’s founder. Schulkin started the carrot-instead-of-a-stick approach in 2008, when a small liquor store in San Francisco installed more energy-efficient lighting after customers “mobbed” the store by shopping on a designated day. Since then, the organization has worked with its widespread network of “carrotmobbers” to spearhead over 250 campaigns in 20 countries with small and medium-siz...

Full article: http://www.greenbiz.com/news/2012/09/27/unilever-carrotmo...

Tweets

@eenovation » 12 Oct '12, 7am
RT @carrotcommunity: #Unilever s'associe à @carrotmob pour améliorer ses produits, une fois un seuil d'achats dépassé [link]
@CarrotCommunity » 03 Oct '12, 8am
[NEWS] : #Unilever s'associe à @carrotmob pour améliorer ses produits, une fois un seuil d'achats dépassé [link] #carrotmob
@CEFecoforum » 02 Oct '12, 2pm
Excited to see #CEF member #Unilever join forces with @Carrotmob to activate consumers on sustainability: [link]
@2degreesnetwork » 02 Oct '12, 9am
Read how the partnership between @Unilever_Press & @carrotmob could increase #sustainability of products [link] via @GreenBiz
@sustyfoodtrade » 01 Oct '12, 3pm
Carrotmob reward good corporate behavior put down roots to increase consumer influence [link] @GreenBiz
@sherwinnovator » 01 Oct '12, 1pm
Behaviour change done properly | Unilever, Carrotmob put down roots to increase consumer influence [link] #GrnBz via @GreenBiz
@ClimateCounts » 29 Sep '12, 3pm
[link] Carrotmobbing and Unilever unite!
@nikki_pontes » 28 Sep '12, 6pm
interesting.... Unilever, Carrotmob put down roots to increase consumer influence [link] #GrnBz via @GreenBiz
@TonySustain » 28 Sep '12, 5pm
Carrotmob buycotting Unilever #sustainability [link]
@neilchawkins » 28 Sep '12, 3pm
RT @makower: RT @makower: Congrats to @Carrotmob for launch of partnership w/ @Unilever_news. Give 'em hell! [link] #GrnBz
@makower » 28 Sep '12, 3pm
Congrats to @Carrotmob for launch of partnership w/ @Unilever_news. Give 'em hell! [link] #GrnBz
@gd_bioresins » 28 Sep '12, 3pm
Consumers promote sustainability Unilever, Carrotmob put down roots to increase consumer influence [link] #GrnBz via @GreenBiz
@LMaanavilja » 28 Sep '12, 2pm
Very cool! Unilever & @CarrotMob join forces to increase consumer influence on sust. consumption [link] via @greenbiztweets
@Socialgoodgal » 28 Sep '12, 2pm
RT @greenbiztweets: RT @greenbiztweets: Unilever and @CarrotMob join forces to increase consumer influence on sustainable consumption [link]
@greenbiztweets » 28 Sep '12, 2pm
Unilever and @CarrotMob join forces to increase consumer influence on sustainable consumption [link]
@risphoto » 28 Sep '12, 2pm
RT @GreenBiz: RT @GreenBiz: Unilever, Carrotmob put down roots to increase consumer influence [link]
@nartured » 28 Sep '12, 3am
Unilever, Carrotmob put down roots to increase consumer influence [link] #ConsumerProducts #Partnerships
@wongkxt » 28 Sep '12, 1am
Carrotmob to scale "buycotts" for sustainability with global brands through Unilever partnership announced today - [link]
@LexysMedia » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence [link] #green #business
@organiclifezone » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@b2engt » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence [link]
@victorpanlilio » 28 Sep '12, 1pm
Unilever, Carrotmob put down roots to increase consumer influence [link]
@ShiftSolutions » 28 Sep '12, 4am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@fibergeneration » 28 Sep '12, 2am
Unilever, Carrotmob put down roots to increase consumer influence [link]
@Kurniavl » 28 Sep '12, 1am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@envi_news » 28 Sep '12, 1am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@TOgreenhouse » 28 Sep '12, 1am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@sfeldman0 » 28 Sep '12, 1am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@agergas » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence | [link] [link]
@MyGreenMBA » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence [link]
@jeffdelkin » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@bambuhome » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@randytyrrell » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@agergas » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@CleanArcPower » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@Streamer » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence [link] #green #business
@enviroBYTES » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@GreenBiz » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence [link]
@PacificSteamCC » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]
@cleandurt » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence [link]
@3blnow » 28 Sep '12, 12am
Unilever, Carrotmob put down roots to increase consumer influence: Partnership to set loose global cadre of "buy... [link]