13 Mar '16, 4pm

Your Solar Marketing Tips

Your Solar Marketing Tips

Fight the political battles with all you’ve got. Unless you can win those, nothing else you might do matters a damn. Don’t get killed again by loss of well-deserved buyer incentives. That’s how Reagan stopped the original solar renaissance of the late ’70s and everyone involved with it lost their shirts. I was then creating first-of-type marketing campaigns for solar and wind equipment makers, as well as solar builders. In those days, it was considered irresponsible in the Southwest to build anything that wasn’t at least passive solar — and the ultimate goal was to add active equipment and get off the grid entirely. That should still be our aim — all the more urgently, given what the greedy utilities and the Koch cabal are up to at state level. (Note especially Nevada.) Also, don’t get suckered by trickster finance schemes offered by some manufacturers and allied companies...

Full article: http://cleantechnica.com/2016/03/13/your-solar-marketing-...

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