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17 Sep '12, 4pm

Winning Solar Strategies, Part 1: SunPower: SunPower Corporation (NASDAQ: SPWR) sells the most efficient, most...

Winning Solar Strategies, Part 1: SunPower: SunPower Corporation (NASDAQ: SPWR) sells the most efficient, most...

SunPower Corporation (NASDAQ: SPWR ) sells the most efficient, most expensive module of any of those made by the world’s top ten manufacturers, yet it leads in U.S. residential installs and ranks among the leading utility-scale developers. “We win,” said Regions President Howard Wenger, because “although the technology costs more, it produces more power.” Customers, Wenger said, “are not buying a panel. They’re buying electricity, and it matters to them what the cost of that electricity is.” SunPower’s cell , Wenger said, “is our core advantage.” Most solar cells’ metallization lines, he explained, block the sun. SunPower founder Dick Swanson restructured cell architecture, putting the metallization on the cell’s back side, opening up the entire silicon surface. “Other manufacturers’ cells,” Wenger said, “are on average 16 percent efficient. We’re 24 percent efficient. Tha...

Full article: http://www.greentechmedia.com/articles/read/Winning-Solar...

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