Consumers More Willing to Buy from Brands Using Renewable Energy

Consumers More Willing to Buy from Brands Using Renewable

Consumers More Willing to Buy from Brands Using Renewable Energy

The study found 74 percent of the respondents believe companies can positively affect how consumers perceive their brand by switching to wind energy. Twenty eight percent said they would get a “much more positive” perception if the surveyed brands’ products were manufactured using wind energy. Vestas says these findings show an opportunity for companies to increase consumers’ brand perception by using wind energy as their primary electricity source.

Full article: http://www.environmentalleader.com/2012/09/14/consumers-m...

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