A beautiful way to show people that walking can be a better choice than driving: #streetart

Beautiful street art turns footsteps into trees | Grist

grist.org 11 Sep '12, 5pm

A beautiful way to show people that walking can be a better choice than driving: #streetart

As income levels in China increase, more people are driving cars, and China Environmental Protection Foundation hired DDB China to come up with a way to hammer into people’s heads that walking can be a better choice than driving. The result was beautiful — a public art campaign that had pedestrians “painting” leaves onto a tree with their feet as they crossed the street. The company set up an “outdoor advertisement on the street” — a 41-foot-by-21-foot painting of a tree spread out across a pedestrian crossing. It was flanked on either side by sponge pads filled with washable, quick-dry paint. As people walked through the paint and onto the tree — sometimes on purpose, sometimes without realizing what was happening — their footprints created a green canopy on the once-bare branches. These trees ended up being installed in 132 roads in 15 cities in China, where almost 4 mil...

Full article: http://grist.org/list/beautiful-street-art-turns-footstep...

Tweets

@juliannaphos » 20 Sep '12, 10am
This is such a beautiful idea! A pedestrian crossing in China turns footsteps into leaves [link]
@eman14 » 17 Sep '12, 2pm
So cool RT@wnd: Just lovely RT@grist: Interactive street art turns pedestrians' footsteps in2 beautiful tree paintings: [link]
@wnd » 17 Sep '12, 1pm
Just lovely. RT @grist: Interactive street art turns pedestrians' footsteps into beautiful tree paintings: [link]
@teporingo » 15 Sep '12, 7pm
Very inspiring/ Interactive street art turns footsteps green [link] @JimHarris #creative #creativity [link]
@funkyumbrella » 14 Sep '12, 3pm
Guerilla marketing at it finest! Small steps accumulate to illustrate giant strides we can make when we walk together. [link]
@LivableCities » 13 Sep '12, 4pm
Interactive street art promotes walking [VIDEO]: [link] Fantastic! Thanks to @grist #livablecities
@CitizenGroup » 12 Sep '12, 11pm
Street art campaign to build awareness around walking, less driving. Footsteps painted as tress while you cross. [link] @Grist
@StART_Toronto » 12 Sep '12, 7pm
@globalstreetart @BKStreetArt @StreetArt_NYC @streetartlondon @streetartnews unintentional participatory art, how cool! [link]
@NEC_info » 12 Sep '12, 6pm
Public art promoting walking had pedestrians “painting” leaves onto a tree with their feet as they crossed a street.[link]
@HuiRainbow » 12 Sep '12, 1pm
:D “@grist: Interactive street art turns pedestrians' footsteps into beautiful tree paintings: [link]”
@meganpaolone » 12 Sep '12, 11am
So cool! #StreetArt in #China aims to raise #environmental awareness using civic involvement. [link]
@PeoplePlanetFF » 12 Sep '12, 8am
One of these would be great on darwen market square " street art turns pedestrians' footsteps into tree paintings: [link]" MT
@roguegreen » 12 Sep '12, 7am
This. Is. Amazing. It would make a great Change By Us PHX project! Or a cool Park(ing) Day Phoenix idea!... [link]
@JamieHarkins » 12 Sep '12, 6am
LOVE. RT@grist: Interactive street art turns pedestrians' footsteps into beautiful tree paintings: [link]
@m_boeckmann » 12 Sep '12, 5am
This I love just because: street art turns footsteps into trees in China [link] via @grist #art #China #trees #environment
@eternaljanuary » 12 Sep '12, 5am
Interactive street art turns pedestrians' footsteps into beautiful tree paintings: [link] via @grist @sierrapdx
@NicoleSwink » 12 Sep '12, 4am
Brilliant interactive #streetart campaign encourages residents of China to drive less, walk more. [link] #guerillamarketing
@sierrapdx » 12 Sep '12, 3am
LOVE! RT @emkgray: Neato! RT @grist Interactive street art turns pedestrians' footsteps into beautiful tree paintings: [link]
@grist » 12 Sep '12, 3am
Interactive street art turns pedestrians' footsteps into beautiful tree paintings: [link]
@cecberg » 11 Sep '12, 9pm
RT @greenforyou: Beautiful street art turns footsteps into trees #green [link]
@greenforyou » 11 Sep '12, 9pm
Beautiful street art turns footsteps into trees #green [link]
@manakamu » 11 Sep '12, 9pm
Awesome idea to encourage people to #walk instead of driving > Beautiful street art turns footsteps into trees [link] via...
@practicallygrn » 11 Sep '12, 7pm
Would you walk more if your feet could help make art? [link] @grist & @FastCoExist show what kind of result it can have!
@jazzgota » 11 Sep '12, 7pm
RT @dorkybird: love. [link]
@dorkybird » 11 Sep '12, 7pm
love. [link]
@skeila » 11 Sep '12, 7pm
Beautiful! Campaign to encourage walking instead of driving - street art turns footsteps into trees [link]
@plungerman » 11 Sep '12, 6pm
in US, artists'd be arrested for vandalism RT @drgrist: Beautiful street art turns footsteps into trees [link] So cool.
@endangeredwrld » 11 Sep '12, 6pm
A beautiful way to show people that walking can be a better choice than driving: [link] @grist #streetart #wayforward
@megannorris » 11 Sep '12, 6pm
Very cool! RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@barbchamberlain » 11 Sep '12, 6pm
#ProWalkProBike should see this! RT @drgrist: Beautiful street art turns footsteps into trees [link] So cool.
@forestfoto » 11 Sep '12, 6pm
RT @gastropoda: RT @drgrist: Beautiful street art turns footsteps into trees [link] So cool.
@Elissar » 11 Sep '12, 6pm
RT @drgrist: Beautiful street art turns footsteps into trees [link] So cool.
@hazciudad » 11 Sep '12, 6pm
RT @SofiaMargaritaa: Campaña en pro de más peatones y menos coches en China [link] (via @hazciudad)
@SofiaMargaritaa » 11 Sep '12, 6pm
Campaña en pro de más peatones y menos coches en China [link] (via @hazciudad)
@drgrist » 11 Sep '12, 6pm
Beautiful street art turns footsteps into trees [link] So cool.
@CarfreeCalif » 11 Sep '12, 5pm
Inspiring! [link]
@ndngenuity » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@FL3TCHLEY » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@STLProvocateur » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@JustKooki1 » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@GuyDauncey » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@Giovanni681 » 11 Sep '12, 6pm
[link]
@travel_thoughts » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@BicItam » 11 Sep '12, 6pm
RT @SofiaMargaritaa: Campaña en pro de más peatones y menos coches en China [link] (via @hazciudad)
@CUBEspanol » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@gastropoda » 11 Sep '12, 6pm
RT @drgrist: Beautiful street art turns footsteps into trees [link] So cool.
@sarahbjorknas » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@frankverheijden » 11 Sep '12, 6pm
A beautiful way to show people that walking can be a better choice than driving: [link] RT @grist #streetart
@rachnordby » 11 Sep '12, 6pm
RT @grist: A beautiful way to show people that walking can be a better choice than driving: [link] #streetart
@gristlist » 11 Sep '12, 6pm
Beautiful street art turns footsteps into trees [link]