Marketing at the intersection of sustainable and cool

greenbiz.com 10 Sep '12, 1pm

Marketing at the intersection of sustainable and cool

There’s a funny scene towards the beginning of the recent 21 Jump Street reboot where Channing Tatum and Jonah Hill’s characters pull into their high school’s parking lot in a rumbling 1970s Chevy Camaro. Though Tatum and Hill think the street rod will make their fellow students drool with envy, they actually end up being chastised by the other students for driving a car with such a ridiculously low MPG rating. While the scene above exaggerates the situation a bit for the sake of comedy, there’s definitely a bigger theme underneath it: Just where, exactly, is the intersection of sustainability and cool? In the automobile sector, they appear to intersect when fuel economy and power are not mutually exclusive. The most popular hybrid vehicle in America – the Toyota Prius – is loved because of its fuel economy and the statement it makes about the driver. But it lacks power. I...

Full article: http://www.greenbiz.com/blog/2012/09/10/marketing-interse...

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@Andrew_Barker » 26 Sep '12, 5am
GreenProducts: Marketing at the intersection of sustainable and cool [link] Finding balance or priority for products - what...
@MyTurnstone » 17 Sep '12, 5pm
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@Wildflowaaa » 14 Sep '12, 6pm
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@saatchi_s » 14 Sep '12, 4pm
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@DolphinBlueInc » 14 Sep '12, 12pm
Where do you think the line between #sustainability and cool is? [link]
@connellybilly » 13 Sep '12, 8pm
How can we accelerate the spur? @pat_lorentzzzzz @GreenBiz blog Marketing at the intersection of sustainable & cool [link]
@pat_lorentzzzzz » 13 Sep '12, 1pm
@GreenBiz picked up a blog post I wrote for work: Marketing at the intersection of sustainable and cool [link]
@GreenToneEnviro » 12 Sep '12, 10pm
RT @greenchamber: RT @greenbiz: Marketing at the intersection of sustainable and cool [link]
@BuyEnergy » 12 Sep '12, 7pm
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@sheltongrp » 11 Sep '12, 2pm
RT @tim_wirtzgreen: A good read from our insights team. Marketing at the intersection of sustainable and cool [link] via ...
@tim_wirtzgreen » 11 Sep '12, 2pm
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@eGreenContracto » 11 Sep '12, 1pm
To succeed in #Green, be cool at school. [link] [link]
@SCFio » 11 Sep '12, 1pm
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@CashCats » 10 Sep '12, 5pm
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@toSaveEnergy » 10 Sep '12, 5pm
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@Light_HouseSBC » 10 Sep '12, 4pm
RT @greenbiztweets: Just where, exactly, is the intersection of sustainability and cool?[link] via @sheltongrp
@greenbiztweets » 10 Sep '12, 4pm
Just where, exactly, is the intersection of sustainability and cool?[link] via @sheltongrp
@jenny_parker1 » 10 Sep '12, 4pm
Marketing at the intersection of sustainable and cool: As you work through product innovation in your organizati... [link]
@jordanbenshea » 10 Sep '12, 4pm
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@theBradleyco » 10 Sep '12, 3pm
The Bradley Company, We Help Build Brands. Where do sustainability and cool intersect? [link]
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@Matos_Pat » 10 Sep '12, 2pm
Just where, exactly, is the intersection of #sustainability and #cool? [link]
@buy_oke » 10 Sep '12, 1pm
Marketing at the intersection of sustainable and cool - [link] (blog) [link]
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Marketing at the intersection of sustainable and cool [link]
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@GGBrands » 10 Sep '12, 5pm
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@TavaresGroup » 10 Sep '12, 5pm
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Marketing at the intersection of sustainable and cool [link]
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Marketing at the intersection of sustainable and cool [link]
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