10 Sep '12, 10am

Should the Social Responsibility of Business be Limited or Limitless?

Should the Social Responsibility of Business be Limited or Limitless?

Over the next couple of weeks, we’ve asked our writers (and guests) to respond to the question” What is the Social Responsibility of Business? ” Please comment away or contact us if you’d like to offer an opinion. Companies keep struggling with the challenge of changing consumer behavior. Fisk Johnson, CEO of SC Johnson explained the rationale behind it: “Companies need to offer responsible products and operate sustainably. But importantly, consumers also need to demand, and then choose, green options.” In some cases, it goes beyond convincing consumers to buy greener products – Unilever, for example, is looking for ways to get people to wash their clothes in lower temperatures or use less water when they shower . On one hand looking into changing consumers’ habits makes sense given that responsible companies want to see greater demand for their sustainable products, not t...

Full article: http://www.triplepundit.com/2012/09/social-responsibility...

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